Every business, be it small, medium, or large, needs marketing for the company to be visible in the market. The goal of the company is evident that is enhancing the profitability of the business through a strong customer base by reaching more people. Different marketing strategies are being implanted in traditional marketing for selling the product and advertising.
On the other hand, now, in this technological era, people become technology-prone — everything they want to search on the internet before going out to the market. Therefore, current marketing strategies are also changing according to the current needs and trends. Individuals are now spending hours on internet surfing different things. So marketers now target people on the internet through internet marketing.
Offline or traditional marketing is the promotion of the business without the internet, through television, print media, radio, banners, etc. whereas, online marketing is marketing through internet, development through the web using different promotional tools. Though both ways of marketing have its significance, in the current era, online marketing is more important than offline marketing.
Every business invests a part of its revenue in the marketing of the company. So the owner of the business wants to know the effectiveness of the strategy implemented to generate potential customers. Measuring the effectiveness of the marketing strategy is necessary to check the customer response. However, in online marketing, you can easily measure the effectiveness by analytic tools such as AdWords and Google analytics.
The internet marketing tools gather information and analyze the data to let you know the ad visibility, traffic, bounce rate, and traffic. All the necessary data required to measure the effectiveness of the marketing strategy can be measured in online marketing. On the other hand, you can’t be able to measure the exact effect of the marketing strategies implemented in offline marketing.